Working with Sandy Hook

10 January 2013 by Evan Dobos Working with Sandy Hook

I was at a meeting with the Connecticut Office of the Arts to brainstorm the CreateHereNow project when one of the team members told us there was just a shooting in Newtown.  The news rattled us, like it did the rest of the country.

Coincidentally, the people with whom I was meeting, Margaret Bodell and Rod Franz, would later be spearheading the organization of Healing Newtown an effort to facilitate support and coordinate arts-focused contributions to benefit those affected by the tragedy. While developing a strategy for Healing Newtown, Margaret and Rod thought of PictureThis and how our studio can help.

I was put in touch with their Executive Director, Lisa Scails (of the Cultural Alliance of Western Connecticut), who was attempting to operate at an extremely high level while dealing with a tragedy in her home town. 

Like everyone, I wanted to help. Lisa walked me through what they felt they needed.  I was able to provide suggestions and the capabilities to implement them.

Before long, I was dubbed the official Art Director for Healing Newtown. So far we have produced a logo, various graphic design and branding tasks, an ad in ArtScope Magazine, and a rich and dynamic website. The heart of their online presence is an artist submission form where people can plug in their contact information and choose a type of commitment.  Depending on their donation type, different members of the Healing Newtown team are notified so that they can organize the many contributions.

Ad for Artscope Magazine

As I write this, there are 249 names collected through the form. That number grows every day. Each submission is a meaningful donation of artwork for auctions, performances to raise funds, or a commitment of time from a member of the creative community. Newtown has been overwhelmed with the good deeds of others, and the PictureThis team continues to proudly facilitate and assist in our own small way.

Categories:  Projects   News