Litchfield HIlls Road Race

Overview

The Litchfield Hills Road Race started in 1977, and has over the years become Litchfield County’s largest community event encompassing hundreds of sports enthusiasts and runners from around Connecticut and worldwide.

Cient Requirements

One of the most exceptional things about this small town race is that in more than 36 years, the race grew from half a dozen runners to a reunion of runners from all over the world, including Great Britain, Poland, Morocco, New Zealand, and Belgium to name a few. Our mission was to create a Website and Mobile design, in addition  to video production to attract both runners and sponsors.

Our solution:

We can think of worse dilemmas to be faced with than a growing event, but the dilemma was that as the race got bigger, a new registration and management system needed to be converted from the traditional paper method and implemented digitally; which we did, along with setting-up a brand new website that needed to be accessible to a diverse audience from around the world. This meant, not only conceptionalizing and developing promotional products; but setting-up e-mail blasts, updating contact lists, and creating a social media presence; signage, branding, and an e-commerce section on the website. Ultimately, we solved the problem by coming up with a communications strategy that presented the LHRR as more than a race - its a weekend celebratory event held in a small town, but embracing hundreds of runners from all over the world. As such, we conceptualized, shot, and edited this video:


Services Provided:
  • Web Design & Layout
  • Web Development
  • Mobile App
  • Video Production
  • Content Management System (CMS)
  • Hosting

Contact Us

5 Water St, Torrington, CT

We'd Love to Hear From You!

(860) 618-7111
5 Water Street, #13
Torrington, CT 06790

hello@picturethiswebcenter.com